BRAND STORY

Heritage

In 1910, development of the vehicles caused rubber business to grow, and the factories which produce tires and other products made by rubbers developed a new type of the shoes with rubber outsole.

the vulcanized shoes was started to create various movements and they were the legacy itself, that people of that time have a new lifestyle.

Vintage

The manufacturing method of "Valcanizing" in which outsole and upper of shoes could adhere to each other while being steamed in a high temperature, is one of the oldest technics in shoemaking and its value has been set as the most important factory in "Vulcanized Shoes".

Rough

The rubber outsole of Excelsior is not entirely different from other vulcanized shoes, but the tire patterns and the atmosphere they give are the own identity of Excelsior And those one of a kind patterns help the consumers feel the touch of the artisans.